Portfolio: Kuala Lumpur International School – Enhancing Admissions through Digital Marketing
Client: Kuala Lumpur International School
Location: Kuala Lumpur, Malaysia
Industry: Education
Project: Website Development and Google Ads Campaign
About the Client:
Kuala Lumpur International School (KLIS) is a prestigious educational institution offering a comprehensive curriculum for students from various backgrounds. The school aims to provide a high-quality education that prepares students for a globalized world, fostering academic excellence and personal growth.
Challenge:
KLIS needed a modern, informative website to showcase their academic programs, facilities, and extracurricular activities. Additionally, they sought to increase student admissions through targeted digital marketing efforts, specifically via Google Ads.
Solution:
We collaborated with KLIS to implement an effective strategy:
– Website Development: Designed and developed a user-friendly, visually appealing website that highlights the school’s offerings, values, and unique features. The website includes sections for admissions information, curriculum details, faculty profiles, and a gallery showcasing school events and activities. It is optimized for mobile devices to ensure accessibility for prospective students and parents.
– Google Ads Campaign: Launched a targeted Google Ads campaign aimed at reaching potential students and parents actively searching for educational options in Kuala Lumpur. The campaign focused on specific keywords related to international education, admissions, and the unique benefits of KLIS.
Outcome:
The digital marketing efforts resulted in significant achievements for the school:
– Improved Online Presence: The new website serves as a central hub for information, making it easy for prospective families to learn about KLIS and the admissions process.
– Increased Admissions Inquiries: The Google Ads campaign effectively drove traffic to the website, generating a higher number of inquiries and applications from interested families.
– Enhanced Brand Awareness: The strategic marketing efforts helped raise awareness of KLIS in the local community and beyond, positioning the school as a top choice for international education.
Kuala Lumpur International School is now better equipped to attract new students and effectively communicate its value to prospective families.
Looking to enhance your educational institution’s online presence and boost admissions? Let us help you create a compelling website and implement effective digital marketing strategies!
